Luke Fuller is a co-founder of DappleOS and a healthcare technology entrepreneur with 15 years’ experience building software and telehealth businesses.
We've built DappleOS into a platform used by more than 700 clinics. I'm proud of that, and I think the experience behind our team is a big part of the story.
DappleOS was recently named a finalist in both MedTech & Pharma and Growth Equity at the 2026 Australian Technologies Competition. Being recognised in both means a lot to us. We're building aesthetic clinic software with a team that understands the clinical work and knows what it takes to grow a healthcare business.
Our founding team is Suzie Hoitink, Alex Hoitink, Dr Cris Quitral and myself. Suzie and Cris are clinicians. Suzie and Alex built and scaled Clear Complexions. Cris and I have built telehealth businesses through our work across Hey Fella, Leaf Doctors and Hyphen Health.
Between us, we've been responsible for the care, the business and the technology.
Suzie is a registered nurse with more than 20 years in aesthetics. She and Alex started Clear Complexions in 2005, grew it from one clinic to six, and sold it to ASX-listed Vita Group in 2017. They've been through the work of opening a clinic, building a team and putting systems in place to deliver consistently across multiple locations.
Suzie brings the clinical experience, education and understanding of what practitioners need. Alex brings the operational and commercial experience of running and growing clinic businesses. Through HTNK Advisory, they've continued helping clinic owners work through those same challenges.
I've spent 15 years building healthcare technology. Long before DappleOS, I founded CosmedCloud, an early SaaS platform built specifically for aesthetic medicine. The business was later acquired by then-ASX-listed Vita Group. The platform has since closed, but the experience of building it and working with the clinics that used it has stayed with me. It helped shape my understanding of what practitioners need from their software and what it takes to build a business around those needs.
Cris brings his experience as a doctor, with a focus on medical governance and patient safety. We co-founded Hey Fella, which merged with Hyphen Health in 2025, and our experience across telehealth has taught us how closely the patient experience depends on the clinical processes and technology behind it.
We know what happens behind the treatment room door.
We understand how much judgement goes into a consultation and how much work follows it. A practitioner needs to understand what the patient wants, assess whether treatment is appropriate and have an honest conversation about expectations and risks. They need to obtain informed consent, write a clinical note and plan what happens next. Sometimes, the right decision is not to treat.
Good software needs to respect that work. The clinician remains responsible for the clinical decisions. Our job is to build technology that supports them and makes the surrounding work easier.
This is where our team's experience matters most. It shapes the questions we ask about DappleOS and the decisions we make about the product.
What information does the practitioner need during an assessment? What does the patient need to understand before they leave? What does reception need to organise? Who follows up?
A treatment plan has consequences for the whole clinic. It affects future appointments, the work of the team and the patient's experience between visits. Those connections need to work in practice.
As a clinic grows, it also needs ways to help new team members follow a thorough, consistent process. An experienced practitioner's knowledge is valuable. Making that knowledge useful across a growing team takes thought, training and well-designed systems.
That's an important part of the opportunity we see for DappleOS. We want to bring our experience into the software cosmetic, aesthetic and laser clinics use every day, while giving practitioners the room to exercise their own judgement.
For me, this is why knowing your industry deeply can be a real business advantage. You understand which problems deserve attention and what a change will mean for the people using it. That gives you a stronger basis for deciding what to build.
We're still learning. Every clinic that joins brings its own way of working and its own challenges. Our experience helps us ask better questions, and listening to those teams helps us improve.
Reaching more than 700 clinics gives us confidence in the demand. It also raises the expectations on us. We have to keep improving the product, make onboarding work well and support the people relying on us. That's the work that will determine how far we can grow.
It's encouraging to see Australian technology businesses get support through programs like the Australian Technologies Competition. Run by Scalare Partners, it connects companies with mentors, industry expertise and investors. Those relationships matter when you're building a business and making decisions about what comes next. About the program
Thank you to Scalare Partners, the ATC team, judges and mentors, and the sponsors who make the program possible. That includes Cloudflare, sponsor of the MedTech & Pharma category, Pemba Capital Partners, sponsor of the Growth Equity category, and fellow category sponsors Oracle, Zephyr and FundFindrs. It's good to see that support for Australia's technology and startup community. 2026 sponsored award categories
And to our team and the clinics that have backed us: thank you. You've helped us turn years of experience into something more than 700 clinics now use.
We've got a lot more we want to do with DappleOS. Understanding what happens behind the treatment room door will keep shaping how we build it.
